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Ten Messages and a 30-Day Plan

Turn your buyer into ten real prospects, write outreach that could only go to each one, and lay it across 30 days.

Build Your Buyer and Channel Map

Build a buyer from how they buy, then map where to find them. You leave with a named buyer and a channel you can actually reach.

Customer Conversation Simulator

A discovery call is happening. What you say next will determine what you learn.

Validation Canvas

A one-page canvas to capture your riskiest assumptions, the evidence you have, the evidence you need, and the smallest test that would move you forward. Export to PDF or print when you're done.

Unit Economics Calculator: C2C Marketplace

Find out how many transactions your marketplace actually needs, and how many buyers that requires

Unit Economics Calculator: B2C App

Find out how many subscribers your app actually needs, and how many you need to keep finding every month

Demand Test Designer

Design your demand test before you run it, including what success actually looks like

Live Build: Build a Three-Slide Pitch Deck

Hosted by The Product Bus

Build the only three slides that move an early pitch (problem evidence, willingness to pay, what's next) from a blank screen, live. You'll leave with a working draft and a clear view of the evidence you still need.

Interest Is Not Validation

Hosted by The Product Bus

Everyone said they loved it. Nobody bought it. Learn to tell real demand from politeness before you build.

July Studio

Hosted by The Product Bus

Show up with something to move and leave having moved it. One shared focus, picked by the group, worked on your own venture.

July Evidence Review

Hosted by The Product Bus

Walk through an assumption you're making, how you're testing it and what the evidence shows, held to the same standard every time for a GO, PIVOT or STOP call and a clear next test.

July Clinic

Hosted by The Product Bus

A triage session where you bring one blocker and a few get worked through live, each with clarifying questions before any advice, so you leave with a clear next move.